People are very accustomed to having their photo taken these days. Most of us carry a smartphone with us wherever we go, many even take selfies. These photos capture a moment in time, showing us living our lives and giving clues about our lifestyle.
Professional lifestyle photography builds on that and will make sure that everyone in the shot is looking natural, feeling good and enjoying the moment!
Lifestyle photography captures relationships and emotions
More than looking their best, lifestyle portraits of individuals, couples, families, or friends capture the personality of those in the photograph, and shares unspoken details about them. It’s about the relationships between people with people, products, or brands. The shoots will tend to be ‘on location,’ showing the subjects doing something that they enjoy, such as walking their dog in the park, maybe preparing a meal at home. The photographer’s job is to put everyone at ease so that they almost forget they are having their photo taken at all, and to strike the right balance between the posed and the candid.
Lifestyle photography creates aspiration
Lifestyle is the type of image a brand photographer will often choose because it helps set the scene for the product or service. There is a need for clear product images to show customers what they’re buying, though making suggestions about how someone might use it themselves is very powerful and that’s where lifestyle shots come in. Lifestyle advertising is everywhere – online, on television, in magazines – and it’s effective because it tells a story that people want to be part of.
Lifestyle photography is instinctive
When you book a photography shoot of this kind, you should to expect to have a conversation in advance about the sort of images you are looking for. As an experienced Bristol photographer, Lindsay Fowke Photography has been involved with countless lifestyle assignments for individuals, families and brands and will be able to guide you through the process. Lifestyle headshots and full-length images will be captured, as well as the real ‘action’ shots the client rarely realises has been taken until they see it.
For many photographers, lifestyle photography of people is a thrill. It’s more spontaneous than other styles, so the photographer must be ready to capture the perfect shot whenever it comes. It’s about being able to put your subjects at ease and helping them behave naturally. Thinking fast on your feet and ready to adapt in changing environments is also essential. But still being aware and noticing the little stories unfolding away from the immediate focus that really reflects the personalities involved.
Please get in touch today about your story and how you would like that to be portrayed and captured. Lindsay Fowke is always available to talk through your desired requirements, to help push your brand, your service, or your product above your competition!
