An Introduction to Furniture Room Set Photography

Room set photography is where this Bristol photographer started out. As an apprentice working on room set shoots, Lindsay spent almost ten years picking up tips and tricks, honing his skills as a studio photographer. He worked alongside a room set photographer learning how to design, build and style the shoots too, from concept right through to the end.

Room set photography is more than a product shot. It sells an idea to your potential customers that is so compelling they have to find out more. Where a food product might use a “serving suggestion” on the packaging, room set photography shows off a product in a home environment. Potential customers visualise themselves in the space. It’s a form of commercial photography particularly suited to furniture as it can showcase a collection in a single photograph, or in a series of shots.

Set or location?

On location, you have to work with what you have. Building a room set means you can tailor the space to suit, from size to colour, lighting to décor. Building a room set in the studio allows more space, including for the photographer to be at the right distance or angle to show products at their best, without restrictions a real room might have.

Dress the room

Props are definitely a good thing as they help create the emotion that will drive someone to buy. Room set works for furniture photography. The key difference between room set and lifestyle photography is the lack of people. The suggested lifestyle created by your room set creates a positive first impression when viewed in brochures, catalogues and websites and businesses invest a lot in getting a good advertising photographer who can represent their brand well.

Here at Lindsay Fowke Photography, we offer not just a skilled product photographer for your room set photography assignment but also someone who has the vision to create aspirational images that connect with your consumer. 

Get in touch today to see how we can present your brand.

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