Product photography has very similar disciplines as studio photography where you control every aspect of the environment.
From generating the setting in which the product is placed through to the styling and lighting. There are lots of associated names for this kind of photography which confuses businesses - packshots, life style, cameo, white background and table top photography.
The options of artistic lighting, viewpoints, backdrops etc. are all part of the service which can be carried out in the studio or on location to suit the client's needs.